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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About It
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy.
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The 2000-2005 World Outlook for Motion Pictures
The liberalization of markets has lead to record levels of international investments. Icon Group Ltd.'s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, data bases, publications and services to its clients.
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Heritage and Tourism: Places, Imageries and the Digital Age
Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage is presented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites.
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Hospitality Management Accounting
As the hospitality industry continues to grow and the business environment become ever more competitive, it must become increasingly profit and cost-conscious in order to maximize revenue and minimize costs, all while maintaining the level of service necessary for a successful operation.
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IT for Health Professionals
The pressure of working in the resource limited health service along with the requirement to maintain and develop a professional knowledge base leaves little time for staff to get seriously involved in related studies. Even students undertaking diploma and degree courses at university find little time to use computer based resources in spite of having them to hand.
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The Marketing Book
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
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Multiskilling: Dietary Assisting for the Health Care Provider
This module covers food processing, tray assembly, food transport and delivery to patients, and assisting patients with meals. Throughout the module, strong emphasis is placed on the dietary workers' responsibilities for personal cleanliness and strict adherence to all cleaning and sanitation procedures.
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Aspectual Grammar and Past-time Reference
This study presents a semantic framework for analysing all aspectual constructions in terms of the event state distinction, and describes the grammatical expression of aspectual meaning in terms of a theory of grammatical constructions.
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Behavior Analysis and Learning
Behavior Analysis and Learning is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors. Both active researchers, the authors are disciples of a coherent theory--experimental analysis of behavior--pioneered by B.F. Skinner. Using this theory as a base to explain human behavior, researchers must understand the interactions between an individual and his or her environment.
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