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Airport and Aviation Security
This book explores the national aviation security policy established by the President. The Department of Homeland Security (DHS) has developed a publicly-available national strategy for aviation security that addresses threats to aviation using a risk-based methodology to complement the overarching National infrastructure Protection Plan (NIPP) and seeks to deter and prevent terrorist attacks against aviation, mitigate damage and expedite recovery and minimize the impact of an attack to the aviation system.
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English Grammar for the Utterly Confused
For students who want to learn the nuts and bolts of English grammar A generation ago, the United States public school system stopped formal instruction in English grammar and consequently created a legion of students and professionals notoriously weak in writing and language skills.
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Marketing Book
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
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China and the WTO: Accession, Policy Reform, and Poverty Reduction Strategies
China's accession to the WTO requires a great many specific policy reforms. However, if the best results are to be obtained, it is important that these reforms be implemented as part of a consistent development program, rather than simply by treating them as a recipe. To do this, policy makers must understand the range and nature of the policy changes required by accession, their implications for the economy, and the availability and effects of supporting policies.
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Tourism Planning and Destination Marketing
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.
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Behavior Analysis and Learning
Behavior Analysis and Learning is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors. Both active researchers, the authors are disciples of a coherent theory--experimental analysis of behavior--pioneered by B.F. Skinner. Using this theory as a base to explain human behavior, researchers must understand the interactions between an individual and his or her environment.
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Mastering Blockchain
About This Book Get to grips with the underlying technical principles and implementations of blockchain. Build powerful applications using Ethereum to secure transactions and create smart contracts. Explore cryptography, mine crypto currencies, and solve scalability issues with this comprehensive guide.
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Virtual Art: From Illusion to Immersion (Leonardo)
An overview of the art historical antecedents to virtual reality and the impact of virtual reality on contemporary conceptions of art. Although many people view virtual reality as a totally new phenomenon, it has its foundations in an unrecognized history of immersive images. Indeed, the search for illusionary visual space can be traced back to antiquity.
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Conceptual Foundations of Human Factors Measurement
David Meister, in his latest volume, sets explores the uncharted depths behind the most common practices and most basic principles of Human Factors (HF) and its measurement process. Seeking to question the status quo, he asks what significant changes have occurred in the discipline since its inception and what capabilities have been developed.
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Theory and Research in Mass Communication: Contexts and Consequences
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes.
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